Use Twitter For My Business
Almost everyone have heard about Twitter, many businesses create a Twitter profile but very few learn how to effectively use it.
In a nutshell, Twitter is an instant update tool from the accounts of your choice. So how does this fit into your marketing plan? You need to think how you can take a perfectly legitimate marketing case scenario and fit it into a short Twitter message. My favorite bakery tweets each time a new batch of cupcakes is ready. The coffee shop I mostly frequent sends out random posts like “First person to come by after 3 pm and show this tweet gets a coffee and an oatmeal cookie”.
This is brilliant marketing, because the key is to get people to come over for a small giveaway which in turn converts into additional sales.
Although it is easy to setup a Twitter account and start blasting tweets, there is a lot more you need to do to get the most out of your Twitter account:
- Setup the perfect profile: relevant handle, catchy tag line, link to your website, use your business logo as profile image and if possible, create a kick ass background. My neighborhood spa posts the monthly specials on their Twitter background picture.
- Lookup other businesses in your area, locate their Twitter accounts and start following them. You will be surprised how much you can learn from your neighbor’s tweets. And because the shopping pattern of one neighborhood is homogeneous, together with other local businesses you can collectively fine tune your Twitter marketing campaigns.
- Always reciprocate when someone follows you. Go through your followers list every once a while and follow the accounts that makes most sense to you. Vbout twitter insight gives you a general overview of your followers.
- Don’t be scared to retweet or send a private message.
- Link your Facebook account to your Twitter or the other way around depending which one your are mostly active on.
Learning how to master Twitter will take time, but the above should give you a quick idea about how to start a successful Twitter marketing campaign.