How colors affect consumer purchasing behavior?

Colors affect the way consumers think about your website; they play an important role in pushing users to like or dislike your webpage, get to move around several pages within your website or switch to competitors to make a purchase. If you are willing to market new products, consumers consider your website visual appearance as a priority among other factors; therefore there are some criteria you have to take into consideration when designing the right color for your website:

The following image represents the impression that each color has on the consumer purchasing behavior:

Colors impression on consumers purchasing behavior

 Psychology of colors